“From there, we were able to work on our international teams to include it on some playlists outside of Canada, which resulted in the U.S. Dear Rouge did a great job of using artist playlists as a content driver to fill the gap between single releases. “We worked very closely with the band, the label and management at the beginning, so we could identify a long-term plan and map it out. “Dear Rouge was a spotlight artist in 2015 for us,” says Wiszniak. Streaming music accounted for $15.5 million of SOCAN’s $308 million revenue in 2015, a 24.4 percent increase over 2014.įor successful streaming artists like BadBadNotGood, Ria Mae, SonReal and Jazz Cartier, Spotify Canada is opening doors through its full domestic talent spotlights.įor example, take 2016 JUNO Award-winning, and 2015 SOCAN Songwriting Prize-winning husband-and-wife duo Drew and Danielle McTaggart, better known as Dear Rouge. “It was a really great opportunity.”Įspecially since the popularity of streaming services here is on the rise, with companies like Spotify, Tidal, Apple Music, Google Music Play, Galaxie/Stingray Music, Groove, and Slacker – all licensed by SOCAN. “When you look at a global platform like Spotify, it’s got the potential of building audiences for the growth of Canadian artists globally,” says Wiszniak, whose career résumé includes multi-year sales stints at Fusion III, Fontana North and Sony Music Canada. “We really want to build the story in Canada, but the ultimate goal is to help globalize these Canadian artists.” – Nathan Wiszniak of Spotify Canada

Spotify careers canada