“When we hired our own social media coordinator and took all of our channels on, we knew we needed a dedicated tool. When they moved things in-house, it was clear that spreadsheets weren’t cutting it anymore. It was quite a mundane and boring process, talking things over in the spreadsheet, emailing back and forth with the agency and our colleagues at Olympus.” “Before Planable, we were running our social media with an agency and were working in spreadsheets. Both options have their pros and cons, and Olympus has experienced both.

There are two ways a company can handle social media: with the help of an external agency, or by hiring a team in-house. No guesswork when what you see is what you get Thus, finding a tool to make that process seamless was key. Social media is one of the main channels they use to communicate the progress they’re making in their industry. Olympus’ mission is creating customer-driven solutions for the medical, life sciences, and industrial equipment industries. With almost 300 awards and nearly 20,000 patents worldwide, their products help diagnose, prevent and treat illnesses, and further scientific research. For more than 100 years, Olympus has focused on making people’s lives healthier, safer, and more fulfilling.

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